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Contact: VINSON ZHANG
Company: AAK INDUSTRY CO., LTD
Bona Business Building, No. 456 Taikang Middle Road
Ningbo 315100
China
Phone: 057483008115
Fax: 057488138441
E-Mail: Send Inquiry Member for over 2 years
Date/Time:  9/27/23 2:48 GMT
 

AAK Hydraulic Valve Never Use Promotional Letter, Stick to 5A for Marketing

Last weekend, my friend, a colleague of hydraulic valves asked for advice on
the promotional letter template. He also wanted to expand the international
market of hydraulic valves. He knew that AAK hydraulic cartridge valves had
been exported for more than 10 years and had many customers, so he
subconsciously thought that the promotional letter of AAK hydraulic valves
should be good and wanted to learn from it. I told him that AAK hydraulic valve
has no fixed promotional letter template, and rarely sends promotional letters
to customers. This guy mistakenly thought that I was unwilling to send them the
promotional letter.

Frankly speaking, 10 years ago, perhaps a good promotional letter might have
made customers reply to you. Now, it's hard. For foreign trade promotion, I
think the most unpromising thing is to send promotional letters. Why?

1) Take the initiative to do door-to-door selling, what do customers think of
you and what do you think?
2) Without a little trust foundation, what you say is floating clouds in the
eyes of customers.
3) Sending promotional emails without permission is like sending leaflets when
meeting people on the road.

I heard the "news" of a foreign trade enterprise before, which is actually old
news. A team of dozens of people used promotional letters to find customers. As
a result, the email server was judged to be a spam server, resulting in that
the mailbox could only receive emails, but can not send emails. Surprisingly,
it has been more than once. Why not change the practice of sending promotional
letters? Because the thinking is solidified, always think that the old method
is better. In the past, they must have achieved great success in promotional
letters, so they stuck to it. I think this is also the reason why my friend
asked me for the promotional letter template of hydraulic valve development.

My thinking is, why do I have to go to customers and not let them come to me on
their own initiative? Why can't the role be reversed? My philosophy: no
business without trust, no price without value.

Now many European and American customers work 3 days a week + 2 days at home,
thanks to Online. AAK hydraulic valve adheres to the self media content
marketing. AAK hydraulic valve content is displayed on its official website,
more than 50 B2B platforms, Google's homepage, mainstream social media etc. At
present, there are more tools and means, and a large enough stage matrix has
been formed. These stages are where we, hydraulic cartridge valve manufacturers
or other manufacturers, can perform and show. Of course, this job is really not
easy, and it is impossible for a salesperson who does not understand 5 things
(raw materials, process, technology, equipment, and quality control). This era
not only requires you to know 5 things, but also requires you to be proficient.

Where is the key?
1) Content, content, content. AAK hydraulic valve insists on writing what
customers want to see.
2) Your content reaches customers, and your content affects customers.
3) Trust, trust, trust, only trust you, customers will be willing.

Don't think about IP and brand. Trust is the most reliable. Conversely, without
trust, how could it be called IP and brand? What is the essence behind IP and
brand? Trust! Marketing actively, waiting customers passively. You have an
epiphany. So it is. Most of the time, your epiphany is just the basic skill of
others.

In the past, the core of sales was that I was proactive enough to find you
everywhere. After I found you, I pursued you and insisted on pursuing you. The
logic of AAK hydraulic valve practice is 5A, that is, 5 steps: Aware, Appeal,
Ask, Act, Advocate. The goal of AAK is to achieve mental availability and
physical availability. To put it more generally, you can think of AAK hydraulic
valves, and can buy AAK hydraulic valves.

To explain 5A with an example, everyone knows that there are different kinds of
laundry detergent in the market, and there are many people selling laundry
detergent live now. If you are in the broadcasting room, you encounter a
special detergent. Oh, there is also this kind of laundry detergent, which is
the first step of Aware. You take some time to find out that this detergent
looks good and attracts you. This is the second step of the Appeal. One day,
your family needed laundry detergent. When you think about it, you went to
search for the special laundry detergent you saw last time. This is the third
step, Ask. After communication, you felt that the service was also good, so you
placed an order. This is the Act in step 4. After using it for a period of
time, the effect of laundry detergent is really good. You has changed from a
user to a loyal user and even recommended it to your friends. This is Advocate
in step 5.

Of course, it is not easy to insist on doing 5A. Many times, you think you have
worked hard, but it has no effect. The limit you think is just the starting
point of others.

AAK hydraulic valve, stick to the difficult road, no matter how far, it will
eventually arrive.

https://www.aakindustry.com/info-de , tail/cartridge-valve-manufacturers-aak423
AAK Hydraulic Valve Never Use Promotional Letter, Stick to 5A for Marketing
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