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Contact: VINSON ZHANG
Company: AAK INDUSTRY CO., LTD
Bona Business Building, No. 456 Taikang Middle Road
Ningbo 315100
China
Phone: 057483008115
Fax: 057488138441
E-Mail: Send Inquiry Member for over 2 years
Date/Time:  12/29/23 2:35 GMT
 

Two Advantages for Salesperson of Hydraulic Manifold Manufacturers

There is an old Chinese saying “Good wine needs no bush”. The meaning is
that my product is very good and I am not afraid that no one will buy it.
This saying is a bit out of place now. For hydraulic manifold manufacturers,
if your quality is stable but without any dissemination, no customer knows
where your hydraulic manifold manufacturer is. Some hydraulic manifold
manufacturers know that their quality is average, and their sales concepts
are that relationships and lower prices can make up for it. Such sales
concepts are not beneficial for both hydraulic manifold manufacturers and
customers.

For a hydraulic manifold manufacturer, how can be good salesperson, or what
are the advantages that good salesperson should have? I learned from a small
story that a good salesperson needs to have curiosity and participation.

A sales representative of an airline, his major client gave him an inquiry.
Tomorrow afternoon at 4 o'clock, 20 people from the client company will rush
to Beijing for a meeting. They will be flying on the same plane, with a
model requirement of 787. Everyone needs a seat on the aisle side, and each
person will have an additional fruit meal. The budget cannot exceed 800
yuan. The first reaction of the salesperson was that they couldn't accept
this order because their airline had a 380 model and didn't have a 787
model. An hour later, the salesperson was curious about why the customer
insists on the Boeing 787, so he communicated with the customer. The
customer said it was a large airplane, so the salesperson sent him photos of
the cabin of their Airbus 380 model, and asked the client, ’Is it such a
large airplane?’ The customer said yes. The salesperson is motivated,
following closely with the second question, ‘why do 20 people have to sit
on the same plane?’ The customer said it's convenient to be together, but
the salesperson said that there are 20 people sitting on the same plane in
the same company. From a risk perspective, it is possible, but from a
probability perspective, it is almost non-existent. However, let's be more
meticulous in our work and minimize the risk as much as possible. In case
the boss is concerned with details. The customer said, it makes sense,
listen to you. This salesperson was curious and actively involved, reaching
a consensus with the buyer and landing the order.

Buyers send inquiries to hydraulic manifold manufacturers, and there are
many different roles for buyers, some are bosses, some are engineers, and
some are just purchasers. Especially or a purchaser, his execution of the
company's procurement work is based on personal consciousness. For example,
in the story above, why do all people need a seat on aisle side? I think
it's so comfortable, but in fact, among the 20 people, some prefer to lean
against the window. The salesperson of hydraulic manifold manufacturers
should be driven by curiosity, understand why customers have this
requirement, communicate with customers, express concern, translate their "I
think" into details, be understanding, and participate. Even if there is a
budget conflict, there is still a possibility of increasing the budget.
What's really important when flying to a meeting is to be on time. In order
to arrive on time, there is a possibility of increasing the budget.
Sometimes what buyers want is not necessarily cheap, it may be a sense of
presence, security, achievement, or taking advantage of. If you want to
satisfy their feeling of taking advantage with cheap, no matter how cheap
you are, it cannot dispel the buyer's "I think".

Customers always hope to get more and give less. If we treat the buyer's
stated needs as real needs without considering their personal cognition,
then this communication cannot reach the point, where all needs are executed
through people. Without understanding the other party, it is difficult to
have in-depth communication.

The 2 common points of good salesperson for hydraulic manifold manufacturers
are curiosity and participation, which need to keep up. Only by following up
can there be a chance. Finding the truth about the problem and solving it
requires resources. Resources are not what you need to have, but what the
customers that you serve need. No matter what kind of customer, they are all
role aware in an objective environment, and their needs are determined by
their role. There are 2 types of resources: one is called heavy resources,
which hydraulic manifold manufacturers can directly help customers achieve,
and the other is called light resources, which hydraulic manifold
manufacturers can help customers know how to achieve. However, this is
lacking for the salesperson of most hydraulic manifold manufacturers. To
express concern, interact with customers, and utilize your heavy resources
to inspire your light resources. This kind of salesperson is what hydraulic
manifold manufacturers and customers need.

AAK HYDRAULIC VALVES (743) 2023-12-25

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Two Advantages for Salesperson of Hydraulic Manifold Manufacturers
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